Cookie Policy
Project Eleven, Inc. (“Project Eleven,” “we,” “our,” and/or “us”) values the privacy of individuals who use our website, https://www.projecteleven.com/, including subdomains of that website (collectively, the “Site”).
This cookie policy (“Cookie Policy”) explains how we use cookies, what types of cookies we use, and how you can block cookies. The Cookie Policy forms part of our Privacy Policy.
Our use of cookies
We and our third-party partners may collect personal data using cookies, which are small files of letters and numbers that we store on your browser or the hard drive of your computer. They contain information that is transferred to your computer's hard drive. We and our third-party partners may also use pixel tags and web beacons on our Site. These are tiny graphic images placed on web pages or in our emails that allow us to determine whether you have performed a specific action.
We use cookies, beacons, invisible tags, and similar technologies (collectively “Cookies”) to collect information about your browsing activities and to distinguish you from other users of our Site. This aids your experience when you use our Site and allows us to improve the functionality of our Site. Cookies can be used for performance management (i.e., collecting information on how our Site is being used for analytics purposes). They can also be used for functionality management, enabling us to make your visit more efficient by, for example, remembering language preferences, passwords, and log-in details.
Below is an overview of the types of Cookies we and third parties may use to collect personal data.
The types of cookies that we use
Strictly necessary cookies. Some Cookies are strictly necessary to make our Site available to you. Disabling these Cookies may make certain features and Site unavailable, and we cannot provide you with our Site without this type of Cookies. We use the following necessary Cookies:
| Name | More Information | Retention |
|---|---|---|
| __cf_bm | Helps distinguish between humans and bots to protect the Site from malicious traffic. | Typical 30 min |
| cookie_consent | Stores your cookie preferences and consent choices. | 12 months |
| wf-session | Maintains user session state and enables core Site functionality. | Session |
| wf-csrf | Used by Webflow to protect the Site against cross-site request forgery attacks. | Session |
Advertising or analytical cookies. Advertising/Analytical Cookies allow us to understand how visitors use our Site. They do this by collecting information about the number of visitors to the Site, what pages visitors view on our Site and how long visitors are viewing pages on the Site. Advertising/Analytical Cookies also help us measure the performance of our advertising campaigns to help us improve our campaigns and Site's content for those who engage with our advertising. We use the following advertising or analytical Cookies:
| Name | More Information | Retention |
|---|---|---|
| _gcl_au | Used by Google Tag Manager and Google Ads to support conversion tracking and site functionality. | 90 days |
| _ga | Used by Google Analytics to distinguish users and analyze how visitors interact with the Site. | 2 years |
| _gid | Used by Google Analytics to distinguish users. | 24 hours |
| _gat | Used by Google Analytics to throttle request rate. | 1 minute |
| _gcl_aw | Used by Google Ads to measure conversion performance and attribute actions to advertising campaigns. | 90 days |
| _gcl_dc | Used by Google Ads to track interactions with advertising and improve campaign effectiveness. | 90 days |
| _li_id | Used by LinkedIn to recognize users and measure the performance of advertising campaigns. | 2 years |
| _li_ses | Used by LinkedIn to track user sessions and engagement with advertising content. | 2 years |
| _twclid | Used by X (formerly Twitter) to track conversions and measure the effectiveness of advertising campaigns. | 90 days |
| personalization_id | Used by X (formerly Twitter) to personalize content and measure advertising performance. | 2 years |
| optibase_variant | Used to assign users to specific A/B test variations and ensure a consistent experience across the Site. | 30 days |
| optibase_session | Used to measure user interactions and performance of A/B variants. | Session |
We use third-party advertising partners, including Google, LinkedIn, and X (formerly Twitter), to help us understand the effectiveness of our marketing and deliver relevant advertising. These partners may use Cookies and similar technologies to collect information about your interactions with our Site and other websites.
We may use A/B testing and experimentation tools to improve the performance and usability of our Site. These tools may assign users to different variations of content and collect information about how users interact with those variations.
How to block cookies
You can block Cookies by setting your internet browser to block some or all Cookies. However, if you use your browser settings to block all Cookies (including essential Cookies) you may not be able to access all or parts of our Site. By using our Site, you consent to our use of Cookies and our processing of personal data collected through such Cookies, in accordance with our Cookie Policy and Privacy Policy. You can withdraw your consent at any time by deleting placed Cookies and disabling Cookies in your browser. You can change your browser settings to block or notify you when you receive a Cookie, delete Cookies or browse our Site using your browser's anonymous usage setting. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings. If you do not agree to our use of Cookies or similar technologies which store information on your device, you should change your browser settings accordingly. Please note that if you delete or choose not to accept Cookies from our Site, you may not be able to utilize the features of our Site to its fullest potential. Where required by applicable law, you will be asked to consent to certain Cookies and similar technologies before we use or install them on your computer or other device.
Changes to this cookie policy
We will post any adjustments to the Cookie Policy on this page, including if we add or remove any Cookies from our Site, and the revised version will be effective when it is posted.
Contact information
If you have any questions, comments, or concerns about our use of Cookies, please email us at [email protected].
